New BLOG categories for APEX 2012

Now in its 24th year, the APEX AWARDS have long had traditional categories — printed materials, writing, design, graphics. In recent years, websites and online and electronic publications have joined the roster.

To those, we now add two new blog categories — Blogs (cat.#59) and Blog Writing (cat.#92). If you’ve created or written a blog, now is your chance to enter the Apex Awards and gain the recognition your blogs deserve.

Return to the main Apex Awards site.

Overlooked categories, part 2

In the real world, people don’t always want the general answer (about which category(ies) to enter. They just want to know where exactly their hard-earned entry fees buy them the best shot at the gold. Often, this is a way of asking where the competition is lightest.

Hard to say. We can look at last year’s entries, but they aren’t necessarily predictive of this year’s entrants.

But we can make an observation or two. Here’s one.

For some reason, the Infographics category has not typically attracted large numbers of entries. Nor has One-of-a-Kind Emergency & Public Safety Publications. Seriously? Is there a company or nonprofit out there that doesn’t have some kind of plan for what to do in a (fill in the blank) emergency? Of course, many of those plans might be kind of, um, dusty. But, even so…

We’ll look at other categories in future posts.

Return to the main Apex Awards site.

Overlooked categories in the APEX AWARDS

One of the questions we’re most often asked is, “Which category should I enter to have the best chance of winning an award?”

Good question!

Answer: Category 27.

Well, actually, not so simple. In general, you want to enter the category or categories most “in synch” with your publication. If you’ve just finished a major overhaul of your Web site, for instance, then the Most Improved Web Site category is an ideal choice – very “center of the bullseye.” Of course, you also could enter Site Design & Illustration or Site Content & Writing. Perfectly valid choices. But how often to you remake your site? Carpe Diem!

We’ll look at other categories in future posts.

Return to the main Apex Awards site.