Back in the day, when we used to publish newsletters on paper, just like Ben Franklin (well, not quite), we would periodically ask our senior publication evaluator and consultant, Paul Fisher, to critique our newsletters.
When we launched Writing Concepts, the predecessor to Writing That Works®, Paul always commented that our second color, PMS purple, had a “cathouse” purple look to it. But we’re stubborn, and stuck with it for some two decades, only recently toning down the “cathouse” side of things with a PMS 254 Purple — one notch darker. The color carried over to our Awards Competition, the APEX Awards for Publication Excellence.
But this year, we think Paul, until recently a professor with the University of Missouri School of Journalism, would be happy to learn that we’ve finally taken his criticism to heart, by changing to our new “businesslike” blue. We’ll miss our purple, but we like our new blue.
Return to the main Apex Awards site.
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From “cathouse” purple to business blue
Posted by apexawards on January 27, 2012
When we launched Writing Concepts, the predecessor to Writing That Works®, Paul always commented that our second color, PMS purple, had a “cathouse” purple look to it. But we’re stubborn, and stuck with it for some two decades, only recently toning down the “cathouse” side of things with a PMS 254 Purple — one notch darker. The color carried over to our Awards Competition, the APEX Awards for Publication Excellence.
But this year, we think Paul, until recently a professor with the University of Missouri School of Journalism, would be happy to learn that we’ve finally taken his criticism to heart, by changing to our new “businesslike” blue. We’ll miss our purple, but we like our new blue.
Return to the main Apex Awards site.
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